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Someplace Like Home

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This story appears in the August 1997 issue of Entrepreneur. Subscribe »

Our whole objective is to make people comfortable," says Michael Tracy, founder of the restaurant/nightclub The Living Room. "We thought we'd be successful, but [our concept] has met with a lot more success than we ever thought it would."

The concept Tracy is referring to, put simply, is a meshing of social gathering place and live entertainment site--rolled into one big room. Patrons at either the Lombard or Schaumburg, Illinois, locations ease themselves into overstuffed chairs, relax or converse by the fireplace, play chess, and tune into live music as disparate as Latin and big band. It's a post-twenty-something's alternative to noisy, predatory nightclubs.

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