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It's About Time

The right marketing target date could give your product the attention it deserves.

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This story appears in the August 1997 issue of Entrepreneur. Subscribe »

Sometimes a company markets the right product or service to the right people using the right media, but the marketing effort turns out to be a flop. Why? Poor timing. To get the most mileage from your marketing efforts, you have to be keenly attuned to the right and wrong times. To gain a bit of insight, consider these 10 examples:

1. You've created the perfect mailing package, but it arrives too early in the week, when your prospects are thinking of the busy week ahead--or too late, when your prospects are thinking of the upcoming weekend. See to it that your mailing arrives on a Tuesday, Wednesday or Thursday.

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