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You've Got Personality


This story appears in the August 1997 issue of Entrepreneur. Subscribe »

You know about Type A and B personalities, but have you heard of Type M personalities? That's "M" for --and what type you are could say a lot about how you run your . Psychologist Kathleen Gurney has studied the issue for 16 years and reveals nine money profiles in Your Money Personality: What It Is and How You Can Profit From It (Doubleday).

"If you look at your money personality like a balance sheet, some of your traits work as assets, and some as liabilities. The trick is learning which to reinforce and which to shore up," says Gurney, whose Incline Village, , Financial Corp. helps people make their money work better.

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