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No Comparison

Judging your company against the competition could be fatal.

This story appears in the August 1997 issue of Entrepreneur. Subscribe »

Comparisons are a source of endless illusion. As long as we appear to be doing better than someone else, we can feel that we must be doing well, so we don't need to change. These illusions can begin when we compare ourselves with our own past performance (rather than simply learning from it) or with the performance of other organizations.

The companies we're comparing ourselves to may all be performing at lower levels than the market requires. They may all be doing it wrong. Since every organization is unique, another company's solutions may not apply to us. Imitating others may take too long or come too late.

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