Getting A Life
One entrepreneur's tale of trying to have it all.
Entrepreneur Bernadette Williams did everything right. Wanting to expand her fledgling Culver City, California-based Web site design company--yet constrained by a limited marketing budget--Williams followed the advice of mentors and began to aggressively network. She joined local organizations for small-business owners. She volunteered time to worthy community causes. She gave speeches. She coached disadvantaged youth on using computers. And, in the process of raising her company's profile considerably, the 29-year-old Williams ended up feeling . . . spent.
"It's very easy to get sucked in," says Williams, reflecting on all the networking she's done to promote her On Track Internet Strategies Inc. "Here I am, this young African-American female in a technology field, so I'm just sticking out everywhere I go. Everybody was after me."
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