Choosing Managers for Your Overseas Operations
The right local manager for your overseas office can boost international business.
Before Mary Bonham opened a branch of her Sulphur Springs, Texas, plastics manufacturing company near London, she faced a slew of decisions. One of the toughest was who should run the new United Kingdom operation.
"You definitely need to have somebody who knows the [British] culture," says Bonham, owner and CEO of 20-person J-B Weld Co. "Going from America over there is quite different."
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