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Home Brew

Consumers worldwide are thirsty for American beers.

This story appears in the October 1997 issue of Entrepreneur. Subscribe »

Pure, unadulterated American brew--just the thing to quench the thirst of the world's enthusiasts. Just ask Jack Joyce, president and founder of Rogue Ales/Oregon Brewing Co. in Newport, Oregon. When this brewer broke into the Japanese market three years ago, consumers' tastes for American microbrews were ripening. Today, the country now quaffs literally thousands of bottles of his premium beer annually.

Although foreign interest in American beer is intensifying, before you take your lagers and ales abroad, consider the following, says Charles Papazian, president and founder of The Association of Brewers:

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