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Don't Stay Home Alone

Use these networking techniques to fuel your business's growth.

This story appears in the November 1997 issue of Business Start-Ups magazine.

The goal of networking is always essentially the same: Reach as many people as possible, and make every connection count. It's a necessary tool for every homebased-business owner who wants to increase sales and visibility--efficiently and inexpensively.

One way to begin networking is to join at least two organizations: one related to your peer group and another related to the target market of your business. The target market group allows you to meet people, exchange ideas and possibly expand your client base, while the peer group promotes the sharing of knowledge and referrals with others in your field.

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