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Taking Charge

Increase your sales by obtaining merchant status to accept credit cards.

This story appears in the November 1997 issue of Business Start-Ups magazine.

Picture this: Your business is up and running. Your product is selling well, so your advertising and marketing plans must be working. You happily prepare to ring up a sale, when a customer hands you a credit card.

Uh-oh. You don't accept credit cards, you say. The customer fumbles around in his wallet for enough cash to cover the purchase, but comes up short. Embarrassed, he leaves, promising to return later. But will he?

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