Subscribe to Entrepreneur for $5

Business Gifts

Show your appreciation while promoting your business.

This story appears in the November 1997 issue of Business Start-Ups magazine.

It's good to let your customers and suppliers know how much you appreciate their continued support all year long. But the holiday season provides an opportunity for saying "thank you" in a more formal way--by a special gift from you and your business.

Your relationships with valued customers and suppliers can be strengthened by the selection of the perfect gift. To determine whether a proposed gift is a good , imagine yourself as the recipient. If the gift is one that would make you smile and that you'd take pleasure in showing others, it is likely an appropriate choice. If not, you should generate a short list of viable alternatives--or else avoid the gesture altogether; gifts need not be expensive, but giving a bad gift as a token of is worse than giving no gift at all.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks