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Junior Boomers

Who's next? The Net generation.

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This story appears in the November 1997 issue of Entrepreneur. Subscribe »

Move over, Generation X--it's time to make way for a new breed of boomer children. Even prudent marketers are zeroing in for a closer look at the "Net Generation"--the youngest clad in diapers, the oldest aged 20.

"There are now, in the U.S. alone, 81 million N-Geners," says Don Tapscott, author of Growing Up Digital: The Rise of the Net Generation (McGraw-Hill). "What makes them a historic force for social transformation is not just their demographic muscle but that they're growing up during a communication revolution."

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