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This story appears in the November 1997 issue of Entrepreneur. Subscribe »

Imagine your customers--in virtually any country--being able to contact your business with one toll-free number.

That's now a reality, thanks to recent advancements made by the United Nations' International Telecommunication Union (ITU) in Geneva. Since June, the ITU, which regulates telecommunications issues across the globe, has been issuing toll-free numbers worldwide. It wasn't possible before June because each country relied on its own toll-free plan. But that's all changed--and the ITU has finally established a universal toll-free standard, linking dozens of industrialized nations.

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