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Point and Click

Do-it-yourself marketing materials that do the work for you.

This story appears in the November 1997 issue of Entrepreneur. Subscribe »

Ten years ago, I would not have counseled any small business to create and produce its own marketing materials. That would have been like counseling a patient to perform his or her own brain surgery.

If there were software today that made brain surgery foolproof, fast, fun and painless, however, I'd say "Have at it." Such software doesn't exist. Happily, though, there is software that makes the creation of profit-producing marketing weapons foolproof, fast, fun and painless. Guerrillas use it.

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