Point and Click
Do-it-yourself marketing materials that do the work for you.
Ten years ago, I would not have counseled any small business to create and produce its own marketing materials. That would have been like counseling a patient to perform his or her own brain surgery.
If there were software today that made brain surgery foolproof, fast, fun and painless, however, I'd say "Have at it." Such software doesn't exist. Happily, though, there is software that makes the creation of profit-producing marketing weapons foolproof, fast, fun and painless. Guerrillas use it.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk

Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.