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Romancing The Home

45 home improvement opportunities.

This story appears in the November 1997 issue of Entrepreneur. Subscribe »

It's a love affair that hasn't made the tabloid headlines, but homeowners worldwide are lavishing attention on their homes. To keep up with the home improvement explosion, some of the hottest franchises on the block are the ones helping consumers give their homes a '90s makeover.

Home. There's no place like it--it's perhaps the one place where America isn't resistant to change. In fact, U.S. homeowners are making renovations to the tune of more than $140 billion annually, according to trade newspaper National Home Center News. "The economy is strong and consumer confidence is high," says editor Don Longo, who attributes a large part of the renovation boom to a healthy real estate market. "[Once people] purchase a home, they generally spend a lot [of money] improving it."

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