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Words of Wisdom

A 2500-year-old Chinese philosophy holds new meaning for modern-day entrepreneurs.

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This story appears in the November 1997 issue of Entrepreneur. Subscribe »

Paul D'Souza had been trying to contact two prospective clients for more than a week and had all but given up. Then one day over lunch, he felt a sudden urge to try again. "I got the phone numbers, one in Milpitas, California, and the other in New York City, and called these people. They were both in, and ready and willing to talk," says the vice president and partner of Health Innovations, a 15-person health-care consulting firm in Santa Cruz, California.

What may sound like a lucky break is much more to D'Souza, who is a longtime student of the Chinese philosophical system called Taoism. Says D'Souza, "What I call the Tao--intuition or what have you--told me to call these people."

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