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Use Your Head

Brainstorming and mindmapping techniques can help you tackle your business problems.

This story appears in the December 1997 issue of Business Start-Ups magazine.

Jeanne Lewin, a Frankfort, , registered occupational therapist, didn't set out to start a company; she just wanted to solve a problem. The children Lewin worked with needed a piece of equipment that would help them improve their motor skills. It had to be safe, strong, compact, adjustable and easy to maneuver and disassemble.

To come up with her product idea, Lewin could have sketched what she needed and made a prototype. Instead, she used systematic, creative problem-solving techniques to invent a piece of equipment called the Tramble--named after a combination of the words "table" and "ramp"--that encourages children to move in a fun and playful way. Her product fit the bill so well that she has sold more than 500 Trambles to therapists in the United States and Europe.

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