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Cuba's Potential Lures Entrepreneurs.

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This story appears in the December 1997 issue of Entrepreneur. Subscribe »

For many U.S. entrepreneurs, forbidden fruit lies just within reach, 90 miles south of Florida. In recent years, the Republic of has attracted interest from myriad businesses worldwide--perhaps because of its highly qualified work force, near-perfect literacy rate, improving and strong desire for foreign products and services.

But for all intents and purposes, this island country is off-limits to businesses in the United States. Today, nearly 40 years after the United States ended diplomatic relations with Castro-controlled Cuba, the country is saturated with foreign investments and involved in commercial dealings with more than 100 countries. And although the United States is conspicuously absent, the U.S. Department of the Treasury's Office of Foreign Assets Control is standing its ground. "The basic goal of the sanctions is to isolate Cuba economically and deprive it of U.S. dollars," declares an official statement released by the department.

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