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Will It Work?

Find out how to turn your business dream into reality.

This story appears in the January 1998 issue of Business Start-Ups magazine.

Nancy Drescher has been a dentist, a teacher, an entrepreneur and a small-business advocate. She was also a business broker who helped people buy and sell small businesses. Now Drescher is in the process of starting her own multimedia company, which produces CD-ROMs, videos and a Web site that provides interactive skills training.

As part of her journey to choosing a new business, Drescher wrote Which Business? Help in Selecting Your New Venture (Oasis Press, $18.95, 800-228-2275), a book designed to help others make their own decisions. We asked her to explain how someone can tell whether a business idea is just a dream or a viable venture.

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