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Swamped?

Where to go when you can't do it all.

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This story appears in the January 1998 issue of Business Start-Ups magazine.

For more than 13 years, Idora Silver has had secretaries, administrative assistants, bookkeepers, marketing specialists and accountants work for her--all without hiring a single employee. Since she started Idora Silver & Associates in 1985, her Reno, Nevada, professional-liability consulting firm, Silver has taken advantage of a trend now sweeping the business world.

"The start-up business is a tailor-made environment for taking advantage of temporary help," says Rolf Kleiner, senior vice president and general manager of Kelly Scientific Resources, a division of Kelly Services Inc., an international temporary-staffing service based in Troy, Michigan. "By using temporary staffing, the small-business owner can get highly competent assistance for a short period of time and a reasonable amount of money."

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