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Ready Or Not?

5 criteria for launching successful products.

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This story appears in the January 1998 issue of Business Start-Ups magazine.

Just what is a good idea? For most inventors, the answer is a product they would like to have themselves. But that's not enough for a successful introduction. An inventor has to be able to profitably develop a product for customers who will buy it. This is a difficult task.

When I evaluate an idea, I look for products an inventor with limited resources can introduce to the marketplace and sell for a profit. I've worked with inventors for more than 20 years as both a marketing manager and a marketing consultant and have helped them introduce more than 25 industrial and consumer products.

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