Ready Or Not?
5 criteria for launching successful products.
Just what is a good idea? For most inventors, the answer is a product they would like to have themselves. But that's not enough for a successful introduction. An inventor has to be able to profitably develop a product for customers who will buy it. This is a difficult task.
When I evaluate an idea, I look for products an inventor with limited resources can introduce to the marketplace and sell for a profit. I've worked with inventors for more than 20 years as both a marketing manager and a marketing consultant and have helped them introduce more than 25 industrial and consumer products.
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