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Cost And Effect

What's the real price of doing business? Dun & Bradstreet and Entrepreneur find out in a new exclusive survey.

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This story appears in the January 1998 issue of Entrepreneur. Subscribe »

In the movie "Dr. No," James Bond is admiring a huge aquarium in the archenemy's laboratory when a voice from out of nowhere surprises him. "One million dollars, Mr. Bond," Dr. No says, walking into the room. "You were wondering what it cost." Bond coolly responds, "As a matter of fact, I was."

Small-business experts say entrepreneurs should be more like Bond--not necessarily employing a license to kill but being more concerned about costs. "Usually small-business owners think growth in sales is all they need to worry about," says William F. Doescher, senior vice president at Dun & Bradstreet, an international research-based business information provider in Murray Hill, New Jersey. "But they might grow right out of business if they don't watch their costs."

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