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Get A Clue

Unravel the mysteries of 1998's hottest franchising trends.

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

Everyone loves a good mystery. And in many ways, prospective franchisees and franchisors face the ultimate riddle: Which franchise trends will falter and which will bring long-term success? In search of an answer, thousands of people each year knock on unfamiliar doors and examine the morphing elements of consumer tastes and economic conditions. And they trust their instincts.

In reality, the answer is as individual as the person asking the question. As each person must unravel his or her own franchise mystery, in no way do we presume to have all the answers. We can, however, provide valuable clues to where the franchise industry is going. Sometimes these clues come in the form of numbers. Believe us, we know the numbers. In preparing our 19th Annual Franchise 500® listing, we have compiled the numbers, pored over the numbers, crunched the numbers and put the numbers in order.

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