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Buy The Way

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This story appears in the January 1998 issue of Entrepreneur. Subscribe »

Although being able to buy technology online isn't a new option, a few specialized Web sites offering different manufacturers' products are grabbing considerable attention. These Internet "superstores" sell hardware and software products and boast selections that are hard to beat.

BuyersZone ( is such a site, offering one of the most well-rounded selections. It's a great place to start your research if you want to analyze the benefits of a certain technology. If you'd like a new inkjet printer, for instance, BuyersZone has a "Buyers' Guide" that contains an objective summary of all the latest features and capabilities of products on the market. There's also a Resource Center with links to vendors' Web sites for more product information, as well as publications for sale that analyze products in greater detail.

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