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Speak Up!

Public speaking techniques for promoting your business

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This story appears in the February 1998 issue of Business Start-Ups magazine.

When you're starting out in business, the most effective and least expensive way to market yourself is by word of mouth--your mouth.

"Even if you can't afford to do any marketing," says Pamela Truax, co-author of Market Smarter, Not Harder (Kendall/Hunt Publishing, $29.95, 800-228-0810), "you can promote your business by getting out and talking to people."

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