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Tracking The Trends

Here's how to discover and cash in on what's hot.

This story appears in the February 1998 issue of Business Start-Ups magazine.

Staying on top of trends is crucial for every entrepreneur. For Gerald Celente, director of the Trends Research Institute in Rhinebeck, New York, it's a way of life. The author of Trends 2000 (Warner Publishing, $23.50, 800-759-0190) predicted the popularity of homebased business, natural medicines and "voluntary simplicity" nearly a decade ago. In his quarterly newsletter, The Trends Journal, Celente forecasts the trends that will shape your business tomorrow. We asked how he does it . . . and how you can, too.

Business Start-Ups (BSU): What steps should entrepreneurs take to do their own trend-tracking?

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