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How To: Find The Perfect Location

6 factors to consider before setting your site

This story appears in the February 1998 issue of Business Start-Ups magazine.

Delays in getting a start-up loan proved to be a blessing in disguise for Lucindia Nobles when she started The Better Way Boutique in College Park, Maryland. She had planned to locate her upscale designer clothing shop in a strip center, and she visited the site often as her business planning and loan processing dragged on for almost a year. During the delays, she began to notice the lack of traffic in the center and the many empty parking spaces.

"My banker finally looked at the site and said, `There's not enough traffic for your business to work,' ' Nobles recalls.

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