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Quality Assurance

Stay ahead of the pack with ISO certification.

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This story appears in the January 1998 issue of Entrepreneur. Subscribe »

Consider your business's global reach. Now answer the following question: What's your competitive advantage? Unless "quality" tops your list, you could be at a disadvantage, regardless of your product or service.

Adhering to the formal set of quality standards published a decade ago by the Geneva-based International Organization for Standardization (ISO) is becoming increasingly important for global success. "No one has made it a requirement, but it's the trend," says Michael Ehsani, president of the American Institute of Consultants Quality Services Inc. in Houston. Every year, his business helps a handful of firms complete tedious and complicated ISO 9000, ISO 14000 and QS 9000 certification procedures, which have already been adopted by more than 98 countries and organizations worldwide.

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