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Stakeout

What are your competitors up to? Here are five ways to find out.

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This story appears in the January 1998 issue of Entrepreneur. Subscribe »

A mandatory weapon in a guerrilla's arsenal is a clear picture of reality. What's reality? It's the difference between the way you conduct business and the way your competitors conduct business.

The idea is to do everything better than your competitors. How can you accomplish that? By spying. Spying is both inexpensive and informative. And the only way you're going to know how you measure up to your competitors is by regularly monitoring them.

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