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Billion-dollar discount retailers are storming into Main Street America. Is your business safe?

This story appears in the February 1998 issue of Entrepreneur. Subscribe »

We've all heard about the devastation consuming our nation's small retail enterprises--but finally, a recent study offers scientific insight into what occurs when massive discount retail chains take root in Any Town, USA. While the survey findings are not that surprising, they do highlight the devastating effects of a retail imbalance on the nation's economy.

"The country cannot have a healthy economic balance of growth unless there's a balance in the economy between small businesses and large businesses," says Edward B. Shils, Ph.D., study director of The Shils Report, which measured the impact of mega-retail discount chains on small businesses in various communities.

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