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The Road Less Traveled

Don't disregard the potential of developing nations.

This story appears in the February 1998 issue of Entrepreneur. Subscribe »

When you're looking to go international, industrialized nations shouldn't always be your first choice. Have you considered developing countries?

More than half the world's population is scattered across the 100-plus economically maturing nations within Africa, Asia and Latin America. Many of these areas have strong middle classes, controlled inflation and adequate infrastructures.

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