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Got It Covered?

Make no mistake - liability insurance is important from the very beginning.

This story appears in the February 1998 issue of Entrepreneur. Subscribe »

Q: We're thinking about marketing videotapes on CD-ROM, a very simple product. At what point do we need product liability insurance, and at what point do we need to incorporate to protect ourselves?

A: A small business should acquire insurance from the beginning. Because lawsuits are filed against small businesses every day, talk to a knowledgeable insurance agent immediately. Companies that wait until they attain success to acquire insurance are making a mistake.

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