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Fine Print

Technology that'll take you to the top

This story appears in the January 1998 issue of

As the name suggests, Purveyor of Fine Verbiage owner Dana Larson has high standards when it comes to her marketing services company. Larson's homebased Vancouver, Washington, business develops ad copy, point-of-purchase displays, and full-color brochures, posters and advertisements. When printing samples of large posters or materials to show her clients, Larson used to resort to tiling documents and taping them together or sending them to a service bureau because her printer couldn't handle large pieces. This was a hit not only to her pocketbook but to her professionalism, as well. She recently solved her problem, however, when she bought a Hewlett Packard (HP) DeskJet 1000Cse Professional Series color inkjet printer, which handles tabloid-size (11-by-17-inch) jobs. "The combination of excellent color and tabloid capabilities are the [DeskJet's] most important benefits," says Larson.

The DeskJet 1000Cse ($596) prints in color as well as black and white. Three paper paths let you print on several surfaces, including plain, glossy and coated paper; transparencies; envelopes; and labels. You can even print posters up to 54 inches square or banners using HP Banner paper.

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