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The founders of the Levenger catalog wrote the book on selling to serious readers.

This story appears in the January 1998 issue of

For many homebased entrepreneurs, marketing their product or service doesn't come naturally. If your specialty is creating complicated software, for example, what would you know about the details of direct-mail campaigns? Nonetheless, the survival of your business depends largely on finding clients. That's where Marketing Ink comes in. This monthly marketing newsletter is full of tips to help you get your product out there where customers can see it.

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