Subscribe to Entrepreneur for $5

Buddy System

Team up with a marketing partner...and watch your profits multiply.

This story appears in the March 1998 issue of Business Start-Ups magazine.

Want to target new markets, reach more clients and find greater uses for your products and services? Team up with another small business and form a marketing partnership. Whether you operate a bed and breakfast, sell sporting equipment in a retail store or teach people computer skills, you can benefit from a marketing partnership.

To find the perfect mates, Kevin Donlin looked for businesses that didn't compete directly with Guaranteed Resumes, his Minneapolis resume-writing service, and found a complementary industry: employment agencies.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks