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Buddy System

Team up with a marketing partner...and watch your profits multiply.

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This story appears in the March 1998 issue of Business Start-Ups magazine.

Want to target new markets, reach more clients and find greater uses for your products and services? Team up with another small business and form a marketing partnership. Whether you operate a bed and breakfast, sell sporting equipment in a retail store or teach people computer skills, you can benefit from a marketing partnership.

To find the perfect mates, Kevin Donlin looked for businesses that didn't compete directly with Guaranteed Resumes, his Minneapolis resume-writing service, and found a complementary industry: employment agencies.

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