Sonic Boom
Sound advice on why you should care about the baby boomers.
No matter what you're selling or to whom you're selling it, if you want to succeed you've got to understand the buying habits of the baby boomers--that massive generation born between 1946 and 1964. "Boomer marketing is the [key to] all marketing in this country for the next 25 years," contends Phil Goodman, founder of the Boomer Marketing & Research Center in San Diego. Goodman has spent 11 years researching the baby boom generation and helping clients such as Fox, USA Today and The Wall Street Journal target these crucial consumers. Here, he shares his insights with Business Start-Ups.
Business Start-Ups (BSU):Why is the baby boomer generation so important?
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market