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Sonic Boom

Sound advice on why you should care about the baby boomers.

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This story appears in the March 1998 issue of Business Start-Ups magazine.

No matter what you're selling or to whom you're selling it, if you want to succeed you've got to understand the buying habits of the baby boomers--that massive generation born between 1946 and 1964. "Boomer marketing is the [key to] all marketing in this country for the next 25 years," contends Phil Goodman, founder of the Boomer Marketing & Research Center in San Diego. Goodman has spent 11 years researching the baby boom generation and helping clients such as Fox, USA Today and The Wall Street Journal target these crucial consumers. Here, he shares his insights with Business Start-Ups.

Business Start-Ups (BSU):Why is the baby boomer generation so important?

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