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Idea Inc.

Innovation expert Christopher Meyer gives you two choices: Get the ideas flowing, or get out of business.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

The business world keeps getting more Darwinian, with weak companies perishing--fast--and strong ones getting richer. Bad news for small business? Hardly. The innovative small business has a bright future before it--just look at Netscape, Tom's of Maine, Yahoo! and thousands more tough-minded, forward-thinking companies that have held their own and prospered, mainly because they never stop to rest on their laurels. For them, innovation is a way of life--and a proven path to prosperity.

Is your company innovative? If not, you're likely headed for trouble. But the good news is there are proven ways to instill a drive to innovate in any business's culture and up the odds that innovations will bring success your way. So says Christopher Meyer, managing principal of the Menlo Park, California, office of Integral Inc., a consulting group that has helped jump-start innovation in many Silicon Valley companies. Meyer is also author of Relentless Growth (The Free Press), a handbook designed to help you put innovation strategies to work in your business. Here he shares the secrets of innovation in an exclusive Entrepreneur interview.

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