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Spreading The Word

Can't face another article about the Internet? Save room for one more - because this one could be your connection to success.

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This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Click-throughs. Hyperlinks. Search engine registration. Banner ads. Companies taking their businesses on the Internet to get a share of the $1.4 billion in online revenues--or the projected $3.3 billion expected in online transaction revenues by 2000--are being forced to learn a whole new marketing vocabulary.

For many newbies on the Web, these terms sound more like a foreign language than marketing strategies. And talking the talk is only the beginning--to make a company's presence on the Internet profitable, it's got to learn to walk the walk and market aggressively on the Net.

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