Full access to Entrepreneur for $5

Horse Sense

What's Moody Mare? Jan's Wow Neigh? Arousing curiosity can get readers to zoom in on your ad.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Q: We seem to be getting customer response from our ad, but I still feel it's too cluttered and wordy. Can you help?

Jeannie Macone

Equi-Ternatives Inc.

Bradenton, Florida

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!