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Horse Sense

What's Moody Mare? Jan's Wow Neigh? Arousing curiosity can get readers to zoom in on your ad.

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This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Q: We seem to be getting customer response from our ad, but I still feel it's too cluttered and wordy. Can you help?

Jeannie Macone

Equi-Ternatives Inc.

Bradenton, Florida

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