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Thanks, But No Thanks

How turning down clients could help you grow your business.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

It wasn't too many years ago that I did something I thought I'd never do: I turned down business. Just starting out, I was eager to accept work from almost anyone who had not been convicted of a felony. But as time went on, I realized that was a foolish, naive approach to growing my business.

Wise businesspeople know they have to serve a targeted market. When you try to serve everyone, the quality of your work diminishes.

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