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Information overload? Database programs help fine-tune your important company data.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

There's no doubt that computers are great at processing, storing and retrieving data. But, as the saying goes, computers are only as smart as their owners. And unless you have the proper database program and know how to use it, you and your company are likely to suffer from data deficiency, the malaise that comes when you're unable to easily track customers, suppliers and products.

Database programs were invented to make processing your data relatively simple, so you can accomplish the more important task of analyzing it. In case you doubt the importance of such information, think of this: Database programs can tell you when and where you ship your most popular product, show you how to target potential customers, allow you to keep clear and concise records about the products you're building, and more.

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