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Higher Learning

For students in SIFE, learning is anything but business as usual.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Think of an imaginary city in which grade-schoolers assume the roles of, say, business owners--complete with the challenges of meeting payroll and overseeing employees. Next, conjure up an image of a cross-country trek that racks up mileage in direct proportion to the national debt. What do these two ambitious projects have in common? Both were conceived and executed by Students In Free Enterprise (SIFE) teams.

A nonprofit organization started in 1975, SIFE seeks to instill in college students a greater appreciation for--and understanding of--the free-enterprise system. "What we're about is training, motivating and energizing college students to go give other people a real understanding of how free enterprise works," explains SIFE president Alvin Rohrs. Sort of a trickle-down approach to business education, if you will.

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