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Roller skating makes a comeback.

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Look out! Look out for that kid on . . . roller skates? Despite the fact that in-line skates appeared to all but run over their popularity not so long ago, roller skates are back in vogue. They're pulling a Travolta, if you will.

"I think 1998 is going to be a very strong year for conventional skating," says Jim Ball, 44, president and owner of the South Gate, California, roller-skate manufacturer Sure-Grip International. "It's kind of becoming a cool thing to do."

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