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How to Find Your First Customer

Not sure where those elusive customers are lurking? Here are 15 smart places to look.

This story appears in the April 1998 issue of Business Start-Ups magazine.

You may have and a storeroom full of products, but you're not really in business until you have customers.

Your first buyers may not be your ideal customers or your biggest accounts, but they do validate that your fledgling company is real. Fortunately, new entrepreneurs have dozens of ways to capture that first sale. In fact, many have customers before they open their companies' doors.

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