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Harness the power of packaging to push your product

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This story appears in the April 1998 issue of Business Start-Ups magazine.

You've developed a prototype, worked out all the bugs in your invention and even found a manufacturer. Are you ready to roll? Not yet. There's still one crucial component of success you need to work on: packaging.

Marc Hodosh, 25, an inventor in Brookline, Massachusetts, has sold more than 10,000 extra-large laundry bags at college bookstores and in retail stores, including Bed, Bath & Beyond. Hodosh invented the HOOSH (Hands-free, One & Only, Super Huge) laundry bag--a large bag with shoulder straps--because he thought college students needed a better way to carry dirty clothes to the laundromat. In addition to having a good idea, Hodosh has succeeded because he has a great package.

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