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Chips Ahoy!

Alternative chip makers are sailing into the mainstream PC market -- bringing more choices for computer buyers.

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This story appears in the April 1998 issue of Entrepreneur. Subscribe »

See "Making Changes" for several computer models jumping on the alternative processor bandwagon.

Turn on your television, and you'll come across some rather unlikely advertisements for computer technology. In one James Bond-inspired commercial, for example, a bad guy plots to take over the world--only to be foiled by a slow-moving computer chip. The ad isn't for a movie. It's for the latest computer chip manufactured by Advanced Micro Devices Inc. (AMD), a direct competitor of Intel.

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