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Chain Reaction

Do you have what it takes to run a string of stores overseas...in Siberia?

This story appears in the April 1998 issue of Entrepreneur. Subscribe »

Picture this: A Minneapolis native moves to Siberia to open a chain of restaurants based on an American staple hardly anyone there has ever heard of. Sound outlandish?

Not to 32-year-old Eric Shogren. In the summer of 1996, he opened the doors to his first New York Pizza restaurant in Siberia. Today, the chain boasts seven locations throughout Novosibirsk, a city of approximately 2 million people. But despite the obvious achievement, Shogren is the first to admit the difficulties inherent in such a venture. "Sometimes I tell people it's a rewarding experience if you can do it," he says, "but it falls into that category of `Don't try this at home.'?

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