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College Material

On a mission for tuition.

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This story appears in the April 1998 issue of Entrepreneur. Subscribe »

Most people agree that a college education is a critical component of a child's future success. However, the majority of American parents do not save for their children's education. So reports a Lou Harris & Associates poll conducted in 1997 for Alliance Capital Management LP, a New York City investment management company.

According to the quarterly Alliance Capital Financial Preparedness survey, 89 percent of parents considered saving for college a worthwhile investment, but only 47 percent said they regularly put aside money for this purpose or have in the past.

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