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Design Of The Times

Greeting cards reflect the changing face of America.

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This story appears in the April 1998 issue of Entrepreneur. Subscribe »

If you're wondering what's happening in America, turn your attention to the greeting-card aisles. Industry stalwart Hallmark Cards is branching out into lines that extend far beyond your run-of-the-mill birthdays and anniversaries.

"People are ready for new things," says Rachel Bolton of Kansas City, Missouri-based Hallmark Cards Inc.

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