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Smart sales and marketing tips to punch up your business

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This story appears in the April 1998 issue of HomeOfficeMag.com.

A friend of mine loves to tell the story about the time he went to buy a car. He made it clear that all he wanted was a stripped down, bottom-of-the-line import, but he was treated as if he had come in asking to see the latest, fully loaded luxury car. His two young kids were given stuffed animals and escorted to a play room. A few weeks after purchasing the car, my friend received a tin of cookies from the dealer with a note from the salesperson.

The dealer didn't get the order because of these extras, of course. But over the next few months, whenever my friend was asked about his new car, the first thing he did was recommend the dealership where he made his purchase.

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