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If you started your own business after a stint in the corporate world, you may find that your former employers make prime prospective customers. Gerry Baker knows that firsthand: When he formed Corporate Consulting Inc., a crisis management public relations firm in Edmond, Oklahoma, one of his first clients was his most recent former employer.
"You have significant advantages [selling] to your former employer," Baker says. "You know the system, the company way." But that inside knowledge of the company will only help you get your foot in the door. "There may be a honeymoon for a while, but at some point, you're going to be expected to perform as good as or better than anybody else out there."
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